The afternoon of July 12, Awards tournament partners, "The Seventh Shanghai International Creative Industry Week" held a news briefing in Shanghai Sculpture Museum (Red Square), the Shanghai Municipal Party Committee propaganda Department, the Municipal Economic Commission, Cultural and Creative Industry Office and Changning District Government responsible leaders attended the briefing and speech.

Since 2005, the Shanghai International Creative Industry Week to a variety of exhibitions, forums, competitions, selection, workshops, creative tours and other activities, became the government, institutions, enterprises and promotion of creative people and exchange trading platform, and creative industries in developed countries and regions has attracted wide attention in all over the world. Week has become the city of Shanghai to build the world's creative, "design" of a business card, to strengthen international, inter-city, inter-enterprise cooperation and exchange of the cultural, capital, technology, industry provides a good integration of channels and platforms.

2011 The 7th Shanghai International Creative Industry Week use "creative productivity" as the theme, From 2011 October 26 to November 1st, in Red Square, Shanghai Mart, Shanghai International Exhibition center staged over the same period. By then, the Shanghai Creative Industry Expo, Shanghai International Exhibition theme park industry, Red Square, "ZAI design" theme exhibition, the Yangtze River Delta city's creative journey, creative workshops and other activities will present creative feast for this year. "Sustainable comfortable space -2011 Asia Pacific Interior Design Invitational" theme exhibition "Contemporary artists original environmental protection art works Exhibition" and other awards related activities, will also be a grand opening event during the week.